If the Super Bowl ads weren't enough to convince you that real men want Dodge vehicles, then perhaps their latest color option will have you questioning your manhood.  Dodge has released the most vibrant pink color I've ever seen and it's called Furious Fuchsia.  Yes, that's how it's spelled, but I always type fuschia instead, so whatever makes you happy.

It's basically one step away from being an Avon Hemi or an Avon R/T.  But Dodge is convinced that it's the next step in gaining market share, so they've released these pink neon muscle cars as a special edition.  Consider that about 85% of the people that buy Challengers are Male...would even women want this color on their ride?

At any rate, whether you like it or love it, the special edition Furious Fuchsia Challenger SRT 8 will be limited to 400.  Complete with white interior, don't expect to swap the tires and then climb in without leaving a mess all over everything.  And just after I spent all day tidying up.

US residents need not apply, the 2009 Nissan 370Z Nurburgring Special Edition will only be available in Europe.  Special consideration is being given to this 370Z because of the cars contribution to the 24 hour race last month.  Although there are no major engine overhauls on this special edition, there are a few tweeks that make it a worthwhile purchase.

Most notable difference between the Nurburgring Special Edition 370Z and regular 370Z is the exhaust.  This special edition will get a higher performance exhaust system to accompany the unchanged 3.7 liter V6.  Also, there will be an upgraded set of rims and tires, with 19" OZ racing rims.

The special edition 370Z will only be available in the color Yellow.  So, close your eyes and imagine the car picture below in bright racing Yellow with some fancy schmancy rims.  Basically, that's all it takes to pump out a special edition nowadays.  This comes with a price tag of over $71,000 and a limit of only 80 will be made.  Time to go stand in line.

370z Nurburgring Race Car

Toyota is doing another push for the love it or loathe it Scion, with the special edition Scion Hot Lava xD.  This will be a very limited edition Scion with Toyota making only 2,000 units.  The Scion marketing ploy will entail 12 major cities, Website Banner Ads, and Newspaper ads all over the US.  This week it will be hard not to see some face of the Scion in your day to day life.

"Release Series vehicles give us the unique opportunity to communicate what our brand is about but with a twist," Jack Hollis, Scion's vp, said in a statement. "The smoking mobile billboards and street teams wearing the protective heat gear will engage consumers and bring additional awareness of the Scion brand and excitement to the xD RS 1.0's distinctiveness."

The Scion xD release marks the 5th Anniversary for Scion in the US and frankly it's being met with mixed reviews.  As far as a collectors car, time will tell, but for the giddy car lover in me I don't want one.  Of course, i was never one for the go-cart driving feel of the Toyota Scion.  But for a teenager who gets everything, $17,169 delivers the Toyota Scion Hot Lava xD.