Just happened to be logging into MySpace yesterday and was greeted with a full scale huge ad for the 2010 Mustang.  The advertisement itself was a video of the new Ford Mustang in action, but not in the typical sense I would associate it with.  The 2010 Mustang Advertisement highlighted the cars drifting potential and seemed to be targeting the tuner crowd.

Is this what the Mustang has come to, targeting drifters on MySpace?  Nothing about the ad screamed muscle, but only seemed to try and squeeze the Mustang into the mindset of the small group of kids that think the Fast and Furious movies are real.

The next question that comes to mind is at what cost was this ad created and then cost to be displayed on MySpace?  Surely there are better target markets that yield a larger return on investment for such an expensive marketing campaign.

What are your thoughts?