Going Big With Little In India
Tuesday, March 9th, 2010Ford has stormed into India's small car market with an all new model, called a Figo. There is already some steep competition going on in India, but Ford has placed the Figo at a price point that industry analysts feel will be competitive. It may not mean a lot to you now, especially if you don't live in India, but if successful think of what will happen to Ford stock!
70% of all vehicles purchased in India are small cars and Ford had yet to enter that segment. The Ford Figo hopes to gain some of that market share, primarily owned by GM and Volkswagen. Hard to believe that Ford can create a car this inexpensive, but the Figo will start stealing business at a measly $7,500 USD. It begs the question, if they can do it in India, why can't they do it in the US?
Ford Figo Pics




