Recently it was released that Chevrolet sent out a memo requesting all employees to start referring to the brand as Chevrolet and to never refer to the brand as Chevy again. Siting consistency and wanting to create a more proper brand name and image, the nick name Chevy is to not be used.
It’s a backwards move, especially considering the name Chevy has been used by customers and even Chevrolet themselves since World War II. The marketing team felt that it was important to establish a consistent name with a proper name like Chevrolet, giving examples like Apple and Coke. However, they left out some important information, like how Coke is short for Coca-Cola and Apple products are typically referred to as their model name, ex. iPad, iPhone.
It was noted by the New York Times that the Chevy name is still in use on the companies website. A bit abrupt of a change, if you don’t even start from the top and work your way down!? Perhaps if the name Chevy was becoming to generic, when referring to automobiles. Much like Kleenex refers to any tissue paper, but there is still recognition to Chevrolet brand when someone hears the word Chevy.
The Chevy Volt and other electric, hybrid, or alternative fuel vehicles need high gas prices. Without the threat looming of $4 per gallon gasoline it makes it difficult to stomach a $40,000 investment, in some cases. Obviously the higher the fuel prices the shorter time it takes to break even and to have the electric car start actually saving you money.
Looking at it this way makes me look like I hate the environment, but that’s not the case. I’m all for doing my part to keep the Earth green and blue, but not at the cost of being in debt up to my eye balls without any return. There must be a breaking point, where investment shows return, even when talking about green technology. So, I guess this idea only applies to those who aren’t independently wealthy green freaks.
No doubt if fuel prices remain relatively low it will devastate the huge investment companies like Chevrolet have made with the Volt. Everyone was able to jump on board the research and development when gas prices were high, but what will happen financially to the company now that sales will be directly effected by the fuel prices? Surely there will be more financial incentive to buy a new all electric car or at least lower the expected price all across the board.
I hope that we will see falling vehicle prices on all cars, trucks, suv’s, and not just the special niche green market. The idea that a vehicle should cost 1/2 as much as most peoples homes is getting to be a little bit ridiculous. Let’s start by slashing that all electric Chevy Volt price.
There are lots of conflicting information about he upcoming Chevy Volt, that just doesn’t seem to add up. Past news has presented the Volt in a light that makes the electric car look like GM’s savior. But what can an expensive vehicle focused on a small niche market do for a failing monster like GM?
Furthermore GM has announced that the Volt will get 230 miles per gallon, which is true, if you don’t understand basic math. This issue has been discussed at length with GM’s 100 mpg Hummer as well, electric cars and hybrids have limitations, which aren’t taken into consideration when figuring gas mileage.
All of this aside, from a strictly economic perspective, do you know how much gas I can buy for $40,000? At a price of $3 per gallon I can purchase over 13,000 gallons. Assuming I drive an average of 20,000 miles per year in a vehicle that gets an abysmal 16 mpg, I can purchase 10 YEARS worth of gasoline. So, with a cost analyst of buying a Volt, the only people interested will be the rich hippies.
As far as I’m concerned, we still don’t have a viable option to the traditional internal combustion engine. Count me out until the next big thing hits.
Fuel Efficient Sports Cars
Chevrolet is showing the world that big power can also translate into big fuel efficiency. The 2010 Camaro comes in several different trim packages, each sporting it’s own miles per gallon ratings and some of these numbers will really surprise you. Let’s start with the smallest of the engines, the 3.9 V6 which is available in the base model 2010 Camaro.
3.9 V6 2010 Camaro LS
According to Chevy the 2010 base model V6 Camaro is capable of a whopping 29 miles per gallon. Impressive on it’s own, but this motor is also producing over 300 horsepower. This technological advancement is a far cry from the 67 Camaro outfitted with the inline 6 cylinder.
6.2 V8 2010 Camaro SS
The beefiest version of the 2010 Camaro sports a huge 6.2 liter V8, which produces over 420 horsepower. It’s a bulging muscle machine, that’s also capable of producing some respectable miles per gallon. Consider that the SS Camaro gets 24 mpg highway, an efficiency never conceived in this size engine package before.
What the fuel economy in the 2010 Camaro means?
The numbers don’t lie and if the 2010 Camaro proves to be dependable, then we will have a true leap in efficiency for usable sport vehicles. This type of fuel efficient technology will slowly find it’s way into SUV’s, Trucks, and hopefully even more sports cars. Perhaps the fear of single digit gas mileage in sports cars will permanently be a thing of the past. Of course, depending on how heavy your foot is, mileage may vary. 😉
It’s been a little while since we’ve reported on the Chevy Volt and what it means to the domestic auto market. Unfortunately, we haven’t heard a lot, because there have been some doubts about the battery. Consider the impact on GM if this final push for innovation launches with a thud, plagued by it’s biggest technological advancement in decades, the Volt’s battery.
To meet expectations and guarantees, the Chevy Volt’s battery must be capable of at least 4,000 recharges and a 10 year life span. Seems like a pretty tall order, considering that no technology exists amongst the li-ion type battery market. Basically, it’s starting from scratch, and hoping that come 2010 we have a marketable product that everyone will want. As of this posting it’s reported that the battery development has completed and we are only waiting on testing.
I just hope GM doesn’t blow it’s wad on a car that only delivers half of what was promised. Already buyers remorse is setting in on the new car market, let’s not make it worse with an overhyped product. Chevy hopes to release the Volt on November 2010.
P.S. European markets will be getting a much nicer and sportier Chevy Volt.