2008 was a good great year for Ferrari and the huge down turn in late 2008 didn’t seem to slow down their high priced performance cars. As a matter of fact, Ferrari set sales records in 2008 with an ROS of 17.6% and investments research in 18%. Basically, they made a lot of money selling sexy women disguised as sports cars.
To put this in perspective, only about 25% of all Ferrari cars are sold in the US. In 2007 they sold only 1,700 cars, which they matched in 2008. But, in Eastern Europe Ferrari increased sales from 2007 to 2008 by more than 20%. Furthermore they increased sales figures in the Middle East, South Africa, and Japan.
According to Ferrari they relied on agrressive cost cutting measures and benefited from a greater offering of vehicles than previous years. The future looks great for Ferrari, with plans to produce facilities that will allow the manufacturer to produce their own energy. However, like other businesses, the CEO of Ferrari warns of the uncertainty of 2009 and does not intend to remain still.