When you hear the brand Jeep being mentioned what comes to mind? We highly doubt it is the new Jeep Renegade or the newly designed Cherokee. What most people will think about are the old CJ models, the old Willies used in WWII, or the Jeep Wrangler and off roading.
The biggest mistake that so many people will make when buying a Jeep Wrangler is they will not consider the true purpose of the Jeep Wrangler versus the Jeep Wrangler Unlimited.
Even though both versions of the flagship SUV by Jeep is highly capable of hitting the muddy trails, and even rock climbing with the right packages, the Unlimited has been designed mostly for the adventurous type, the risk takers and those types of people that just will not allow a rock to hold them back. The Unlimited isn’t designed for a family that wishes to go on road trips. It is designed for the family that wants to go camping way out in the middle of nowhere.
The combination of freedom, off road strength and refinement has helped the Jeep brand reach an all new popularity with many interested in the lifestyle. Because let’s face it owning a Jeep isn’t just a social status, it is a lifestyle. If you own a Jeep Wrangler Unlimited you need to live up to the expectations of the adventurous type.
Source: Chuck Patterson Dodge