Cadillac will put out a special edition of its 2014 Cadillac ELR in partnership with Saks Fifth Avenue in New York City. The two companies are collaborating for the holiday season. This edition has a hefty price tag – coming in at $89,500. The base model lists for $75,000. The extra $14,500 gets the buyer some exclusive advantages including: a white diamond paint job, jet black or cashmere interior, upgraded and professionally installed 240 volt charging station, and Cadillac Concierge service. The latter includes roadside assistance, battery care and charging support, and informational contact. Cadillac assures customers that this service is given by representatives “trained in white-glove customer care.”
Another manifestation of the partnership is the following: At the Saks Fifth Avenue flagship store near Rockefeller Center in New York City, there will be a window display entitled “Frozen Escalade.” This features a 2015 Cadillac Escalade (Cadillac’s other big hybrid) that appears to be embedded in ice. The fully functional LED running lamps on the car “appear embedded and breaking through a wall of ice.”
For anyone who isn’t familiar with the ELR, our local Hagerstown Hoffman Cadillac dealership kindly gave us an overview of this model. It is a two door plug in hybrid sporte coupe, and it is Caddy’s latest and most serious and concerted plug-in hybrid venture. Unveiled at the 2013 Detroit Auto Show, the buzz about this car seems to be all about its price. The $75,000 base price tag has many people’s heads reeeling. The pairing of the vehicle was Saks Fifth Avenue ritziness almost seems to flaunt the issue – to fan the flames that are already rising in the blood of both Cadillac and green vehicle fans. Perhaps that is, in a sense, Cadillac’s intention. They are leaving no doubt in the public’s mind that these are not just environmentally responsible, but also luxury vehicles.
Engineering wise, the ELR shares many characteristics of its basic architecture with the Chevy Volt. It has the same 1.4-liter range-extending gasoline engine and an electric drive motor that runs off a 15.6-kWh lithium-ion battery pack that cranks out 295 foot pounds of torque. The total system output is 207 horsepower and Cadillac expects that the total hybrid range to come in over 300 miles.
Stylistically, the car has style and muscle, with 20 inch wheels, a roofline that seems to communicate smoothness and speed, and in a general a very successful blend of sportiness and classy elegance. Add to this its economic and environmental compatibility, and you have a vehicle some just may end up feeling is worthy the big sticker amount.