The latest big news for Nissan is quite an achievement. Their Smyrna TN factory just recently rolled out the facilities 10 millionth vehicle. Not only that, but the vehicle happened to be the 2014 Nissan Rogue. This is the very first Rogue to be produced in the U.S. The totally redesigned 2014 model features a stylish right-sized exterior along with flexible, roomy and inviting interior with optional 3-row/7-passenger seating.
The Smyrna facility has been producing Nissans for more than three decades. Nameplates to roll off the assembly line include the Altima, Pathfinder, Xterra, Frontier and Sentra. Nissan’s Smyrna Plant now employs more than 7,000 people with an annual payroll in excess of $275 million. The plant is currently the home of the award-winning Altima, Maxima, Pathfinder, LEAF and Infiniti QX60, as well as the country’s largest lithium-ion automotive battery plant supporting production of the all-electric, zero-emission Nissan LEAF.
We recently sat down with the folks at the Kayser Nissan dealership to chat with them about where Nissan is today. According to them, the Rogue production was shifted to the United States due to Nissan’s broader strategy to build where it sells. Nissan’s goal is to have 85 percent of its products that are sold in the United States produced in North America by the year 2015. Demand for the Rogue grew nearly 50 percent from just under 100,000 units in 2010 to 142,000 units in 2012. Calendar-year sales of Rogue through September 2013 totaled 124,669, up 13.6 percent from the prior year.