Ford recently unveiled the Ford Atlas Concept. It is a model that was built to showcase the design, capability, fuel efficiency and smart technologies that will define future Ford pickup trucks. The Ford Atlas Concept is inspired by decades of listening to customer feedback. The result is a purpose-driven design with a wide stance and bold grille – a look that embodies the Built Ford Tough image perfectly. Ford trucks have always been a leader in the very competitive pickup truck segment. According to the folks we spoke to at the Kayer Ford dealership, there is a huge brand loyalty when it comes to Ford, and more specifically the F-150. Many F-Series truck owners are Ford truck owners for life.
Enhanced truck functionality, along with new advanced features are part of the Atlas. Multiple tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. The cabin features the latest thinking in comfort, utility and refinement. Innovative seating in comfortable leather allows for extra legroom for rear passengers – along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.
The Ford Atlas Concept is powered by a next-generation EcoBoost® powertrain, which introduces truck-enhanced Auto Start-Stop engine shutoff technology. This feature shuts off the engine when stopped in traffic to save fuel – and smartly suspends the feature when the truck knows it is towing.