Hyundai has been doing a lot of the right things lately to attract consumers and possible first time Hyundai buyers. However, the Santa Fe appears to be absent of any special design or technology, like the Sonata. This isn’t to say that the 2010 Hyundai Santa Fe isn’t solid, it’s just lacking in appeal in a competitive market.
The 2010 Santa Fe does the basics right, meaning it has plenty of room and is affordable. However, those who have experience driving mid-size or larger SUVs are probably going to be left wanting in the power department. The standard offering is a 4 cylinder, that has been described as sluggish, especially when approaching interstate speeds. There is a V6 alternative, but even then it’s not setting any kind of horsepower records.
Older Hyundai Santa Fe’s always had a great shark skin feel to the exterior body lines. They were large, swooping, and were unique amongst the sea of SUVs on the highway. For 2010 it looks like Hyundai took a step backwards, the 2010 version looks plain jane. There is a hint of the swooping fenders in the front, but now the ass-end looks just alike any other SUV on the market.
I’m willing to bet there will be plenty of happy 2010 Hyundai Santa Fe buyers out there, it just doesn’t have the same appeal as years past. Perhaps they are waiting for a radical all new redesign for 2011 and the 2010 Santa Fe is only there to buy time.