Hyundai has started releasing a plethora of new advertising campaigns showcasing the new 2011 Hyundai Sonata SE . From what I’ve seen it’s with good reason too, no wonder Jeff Bridges signed up to be the voice of Hyundai. The new lines of the Sonata are what grabs your attention first, but wait till you hear what potential buyers have to look forward to.
First the options are what will up sell potential customers, like a touch-screen navigation system. And my personal favorite a push button starter, which makes me feel like I’m starting a race car every time behind the wheel. I know Hyundai isn’t the first, but it’s a nice touch to a sleek new model and looks right at home nestled in the dash.
Standard feature flare include iPod functionality and USB inputs. This is standard attire for any Sonata SE buyer, so whether you are an avid Apple fan or just have a USB flash drive it’s easy to bring your tunes along for the ride.
The 2011 Sonata SE is going to be the most performance oriented Sonata of the 3 wearing the Sonata badge. Although a lot of the description of ‘sport’ model relies on visual cues, fact is it’s only 2 horsepower more potent than the base GLS model. Total power output for the 2011 Hyundai Sonata SE is 200 horsepower and 186 ft lb of torque. It’s ample numbers to push the sedan up to speed and get your pass on when need be, but not likely to impress your Mustang friends.
To help with the Sonata’s shortcomings in power they have equipped it with a 6-speed transmission. It’s an automatic, but also comes outfitted with paddle shifters to allow some interaction between the driver and machine. Also, slamming through the paddles makes the Sonata SE feel a lot faster than it really is, just like any manual vehicle. All in all, it’s looks will sell and options will get these cars moving off the lot. I think Hyundai is doing a lot of things right, but with 300 horsepower engines making 30 miles per gallon with other manufacturers, perhaps it’s time to step up the power offerings.
You may remember the Sonata spy pics posted in May of last year, they did a great job of hiding the actual body lines. Below are pictures of the 2011 Hyundai Sonata SE.