Mean Green Machine, Mercedes Environmental Campaign
Everyone is capitalizing on looking green, going green, or at the very least just trying not to dump their oil change down the drain. Manufacturers know that consumers are taking into consideration their environmental impact when purchasing a car, so they intend to exploit desire. Some just like throwing a green hue on their logo until they can come up with a nice fuel efficient car, Mercedes is going all out with an environmental awareness ad campaign. Soon enough it’ll be in your face, Mercedes is committed to the green movement, with an ad premiere during the upcoming Academy Awards.
The Green advertisement will focus on the all new S400 Hybrid. Hoping to attract familiar viewers, the ad will be voiced by Jon Hamm, a Golden Globe winner from the TV series Mad Men. It’s called the ‘Tree of Innovation’ and it’s designed to instill a sense of guilt in fat wallet consumers.
On a positive note, it does highlight the fact that Mercedes has been committed to testing and developing energy efficient vehicles. You don’t have to look far till you see the advancements they’ve made in clean diesel technology and now uber efficient hybrids. “Engineering for a greener future”, is the hook, which most consumer will bite.