By now, if you follow automotive news at all, you’ve heard of the 2.3 million vehicles recalled by Toyota. It’s not like other car manufacturers don’t have recalls, but Toyota’s is massive, and involves a very serious component of the vehicles. Toyota’s recall affects the gas pedal, which can be extremely dangerous if it fails, unlike the Camaro battery cable recall.
Affected Toyota Recall Vehicles:
- 2009-2010 Rav 4
- 2009-2010 Corolla
- 2009-2010 Matrix
- 2005-2010 Avalon
- 2007-2010 Camry
- 2010 Highlander
- 2007-2010 Tundra
- 2008-2010 Sequoia
Ignore the immediate millions of dollars needed to actually fix these vehicles, imagine the consumer backlash of not trusting Toyota vehicles in the future. What kind of affect will this Toyota recall have on future sales? In an attempt to keep dealerships happy, Toyota has agreed to pay up to $75,000 per dealership to cover incidentals involved with this recall. It’s money to keep dealerships from jumping ship and switching manufacturers.
In January alone it’s estimated that Toyota dealerships have lost more than 20,000 unit sales. Couple the gas pedal scare with the latest news of brake problems with the Prius in Japan and you have the right mixture to create consumer hatred for a long time to come. Perhaps if Toyota would have responded faster to eradicate acceleration faster, as far back as 2002, they wouldn’t be in the mess they are in now.
In Japan, shouldn’t the CEO go fall on a sword?