Suzuki has yet to be known for their mid size sedan offerings, but they are hoping this will change with the upcoming release of the 2011 Kizashi. Even though the new sedan name sounds like a raw fish appetizer, Suzuki is hoping they can build on the success of their compact car offerings. If they can start stealing market share with little cars, why can’t they do it with midsize? Not to mention the pie is a little larger, weighing in at 20% of Canada’s market.
Like most press releases from car manufacturers in a recession, it’s full of big words and supposed cutting edge technology. Plenty of references to european style handling, expensive styling ques, and the ability to be had for a fraction of the next closest competitors price. But what stands out to me is its lack of engine options. Early adopters of the Suzuki Kizashi will have only one choice for engines, a 4 cylinder.
Now, this works in compact cars, but I’m not sure how it will stack up in the mid size market. The minimum offering should at least be a 4cylinder gas saver for the car-pooler without friends and then a 6 cylinder option for those living in the mountains driving a full load. Fill a mid size sedan up with 4 fat ass business types, throw in some luggage, and good luck getting that 4 cylinder to react and perform like other sedans on the market with v6 offerings.
That being said, just because it’s got the same safety equipment, handling, and amenities of every other mid size sedan on the market doesn’t mean you can take some pie. It will only take one poor review from a fat driver to put your sales in the tank. Good luck Suzuki, but please hurry up and plan on offering a V6 option in the 2011 Kizashi.
It’s amazing how far of a cry the final 2011 Suzuki Kizashi is from the concept a few months back. So much for hoping for a performance minded mid size sedan.