So Ford posts a $2.3 billion dollar profit today for the 2nd quarter of 2009 and already the official industry experts are chiming in. I already have a view point on why Ford managed to get in the black for the second quarter and it has nothing to do with vehicle offerings. That’s right, I don’t think hybrids and fuel economy had anything to do with the recent numbers published by Ford.
In my opinion Ford manged to turn $2.3 billion in profit because they received the support of the American consumer. The regular Joe blows saw that this corporation was not taking a hand out and decided to show their support through their wallets. The American consumer, when faced with countless options on car lots, decided to choose a Ford vehicle over GM, Chrysler, or Toyota. It’s a sign that the majority of Americans don’t support the bail out plans in Washington.
Another driving force in sales will be whether or not the vehicle you buy now will be supported 5 or more years from now. If you have a major component go out on your car after the warranty has expired, will parts be radically expensive, or supported by the manufacturer. Vehicles that are discontinued generally see higher replacement parts in generic and OEM form, why put yourself in that kind of a position.
I thoroughly realize that $2.3 billion in profits is a far cry from where a company this size needs to be, especially to keep the stock holders happy. However, in this economic environment every ray of sunshine helps to swallow the negative news around every corner. It’s a move in the right direction and I hope Ford can prove themselves again next quarter and the American people continue to voice their opinions with their wallets.