Prius Hybrid In Demand
Toyota has had to ramp up production of their hybrid Prius, especially after the recent launch of the second generation. According to industry analysts Toyota has already received orders for 80,000 new Prius's, which will require increases in production to 7,000 more units per month.
Contributing factors to the increase in demand would be the new Prius lower price. No doubt this is in response to the Honda Insight being released to compete in the passenger car hybrid market. Also, in response to slumping sales in Japan, Toyota has revamped the last generation Prius to help compete with the newer advanced base model.
Hopefully this increase in Prius production is a sign that world economies are starting to turn around. I'd love to start reading some positive automotive news in the near future.
