The 2010 Kia Soul gives a first impression of a Toyota Scion rip off. It’s small, boxy, and looks like it would drive like my buddies gokart. Now, depending on your taste for cars, this could be a good or bad thing. For me, it’s a bad thing, kind of like a coffin on wheels.
Now, for those looking to buy a cargo box that you can drive around the nighborhood, there is finally some competition in the market. The Kia Soul is one such competitor and like the Nissan Cube, is much more of the same. There is only so many lights, bells, and whistles you can cram on a card board box to make it look appealing. Eventually you have to take a step back and say, ‘Hey’ this is still a cardboard box, why are we putting all these ugly interior lights in here?
Then there is the whole issue of actually being able to use such a vehicle. I’m sure for those that don’t have to actually haul more than their purse this would be aperfect car, but for those of us with friends, golf clubs, or hell…even 2 bags of groceries this car isn’t going to cut it. Which then begs the question, who is the target audience for such a flashy tin can? Is this audience willing to drop $15,000 plus for something that is not functional beyond it’s driver looking like a cunt?