Audi hopes to capitalize on the luxury SUV market in the US come 2010, by offering a new model Q5 Hybrid. Currently Lexus is the leader in the market, with the RX400H, but so much can happen by 2010, especially with the lean towards greener vehicles. Discussions on what the hybrid engine will actually run on is creating some controversy.
In the European markets consumers are happy to purchase diesel hybrid vehicles, mainly because the price of gasoline is higher than diesel. However, in the US the price between diesel and gasoline is extremely close, and an American consumer is more likely to pick a traditional gasoline hybrid engine.