Hard to believe, but the crazy gas prices we saw over the summer of 08 did not effect the F Series pickup sales like analysts thought it would. Again, the Ford F Series pickup truck tops the list for the #1 selling vehicle, not truck, in the United States. This feat was accomplished by beating out the Chevy Silverado #2, Toyota Camry #3, and Dodge Ram at #9. Keep in mind Ford achieved sales of 515,513 amidst a drop in consumer confidence and gas prices you needed a loan for to fill up most full size pickup trucks.
An article by Motor Trend highlights the sales of the Top 10 Best Selling vehicles of 2008. What’s most interesting is that all the vehicles in the top 10 list are showing sales drops ranging from 5% to 31%, except for one vehicle. The Honda Civic is the only vehicle showing an increase in sales at a marginal +2.1%. This tells me not enough people were scared enough to buy perceived better fuel efficient vehicles. Furthermore, the quality and value of buying a Ford pickup truck holds true even in tough economic times.
I’ve said this before, but when Armageddon hits and the US goes back to the stone age, people won’t be traveling via hybrids. It’s gonna take a 4×4, at least a full size pick up truck, to get the jobs done. I mean, when was the last time you tried moving a mattress with a hybrid?