Bill Ford spoke before 1,700 business owners and political figures on May 31st. The focus of his speech was of course the US automakers and it’s competition to foreign brands. To him, this was the same warning he was giving 4 years ago, it’s just on the US’s doorstep now, not just a threat.
“Our industry is restructuring, causing plant closings, layoffs, rising unemployment and a falling tax base,”
Ford cited environmental concerns of the public and that the future is dependent upon environmentally friendly vehicles. Our domestic brands have been slow to react to what the foreign market has been doing for a few years now. Obviously the rising gas prices have forced many to look at efficiency in a vehicle, rather than how big a tire you can fit under the fenders.
“Today, with climate change, soaring gas prices and billions of potential new customers waiting in developing markets, people finally understand that environmental sustainability is the critical issue for our future growth and prosperity,”
FOX News Detroit has the full coverage of the story.